Russell Green

Russell is the founder of Amplify, a commercial finance brokerage challenging how business funding actually works. With a background in credit risk and over £100m of funding experience, Russell understands how lenders assess risk, where deals break, and why so many business owners end up in structures that look fine on day one but quietly create pressure over time.

Russell’s work sits at the intersection of credit, strategy, and behaviour. He focuses on how businesses actually use funding, not just how they get it, and brings a direct perspective shaped by years inside the decision-making process.